Direct Mail & E-Mail

In order to identify key decision makers I have created a number of demand generation campaigns including the below “cluster campaign”. It uses multiple tools including e-mail, physical mailers and personalized web landing pages to entice and educate the potential customer.

The following mailers were sent to targeted customers in the UK, Germany and Italy. Targets received a personalized e-mail and physical mailer. Two weeks later they received another personalized e-mail. The call to action was a free industry analyst report as well as a free 1/2 day assessment from a security expert.

It is important to understand that Hewlett Packard has very strict branding guidelines that restrict the look, feel and graphics that can be used for such materials. All samples have been approved by HP corporate marketing.

  • Daniel Dorr – Professional, Author, Speaker